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Facebook's New Watch Tab Does Not Look Like a You. Tube Killer at All. On Wednesday, Facebook announced the rollout of Watch, what it is calling “a new platform for shows on Facebook.” It’s yet another foray by the social media company from the business of distributing other people’s content into producing and licensing its own, and differs from its existing video content in that it looks a lot like Netflix or You. Tube’s apps. Watch content will be “produced exclusively for it by partners,” who will take 5.

That content will be spread via channels like “Most Talked About” or “What’s Making People Laugh” categories that will be determined by how users interact with it. Watch will offer both a live comment feed where users can interact with the wider Facebook audience—something that already exists with Facebook Live streams—and the ability to “participate in a dedicated Facebook Group for the show.”Here’s a few shots of what it will look like on various formats, as shown in the press release. It definitely looks slick and polished, but even this initial glimpse hints that Watch is not the You. Tube or Snapchat killer Facebook wants it to be. Facebook’s launch programming for the new video section is, uh, not exactly the A- list talent one might think a company worth hundreds of billions of dollars could secure.

It includes Nas Daily, a show from a guy who quit his job to make one- minute travel videos “together with his fans from around the world” (a preview clip is titled “We Bought 1. Burgers”); a live show where motivational speaker Gabby Bernstein will interact with Facebook users; a cooking show where children will attempt to make a recipe; and in probably Facebook’s biggest grab, one live game of Major League Baseball a week. Another show mentioned in the launch is Returning the Favor, where host Mike Rowe “finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.” Yet another focuses on “the passion and community of big- time high school football in Texas.”There’s a few more interesting options, like a NASA science show, and a live Nat Geo Wild safari program. But none of this seems particularly edgy or hard- hitting.

It’s the definition of safe. This is the kind of generic filler that forms so much of You. Tube’s bread and butter—but if that’s all they have lined up, what could possibly lure people from You.

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Tube itself, which has long been pumping out much more interesting content tailored to virtually every niche interest and community? Facebook’s content strategy is almost certainly to prove functionality and its ability to drive users to the service, and then try to lure other content producers to the service. But like a number of Facebook products before it, it’s unclear why publishers would want to use the platform. For example, Facebook Live already allows publishers to stream content like protests or post- Game of Thrones commentary live to their pages. They can also push regular video content wherever they want without an exclusive deal, whether it’s Facebook, Twitter or You. Tube, and all three of these channels can be embedded elsewhere.

Another goal could be to compete with Snapchat, which lots of publishers have started using to push short- form video content. But it’s not clear how Watch will get those users to return by replicating some of Snapchat’s functionality, especially since the latter company’s video content tends to be in reality or unscripted formats which seem nicely in tune with its overall aesthetic. This looks a lot like Facebook’s attempt to push publishers into the same kind of walled garden they built with Instant Articles. Large sections of the media were spooked it was a prelude to Facebook choking off traffic to other websites—why would Facebook let you link out when they can force you to live in the garden, right?—but the concept has stalled somewhat, as Instant wasn’t driving enough additional traffic to offset its lower advertising revenue.

Facebook has a tendency to build platforms it just loses interest in. Instant is still around, but in a diminished role as Facebook tweaked its algorithm to drive users to friends’ posts, video content and most recently another story format to compete with Snapchat.

In the past few days, it’s killed off its standalone Facebook Groups app and Lifestage, a “high schoolers only” Snapchat knockoff that ended up ranked #1,3. App Store’s social media category. It’s certainly possible Watch will help Facebook swallow more and more of the internet into its ever- expanding gullet. But supplying a nice- looking video platform does not automatically create demand, and Facebook has repeatedly stumbled to create a business model that will keep both users and publishers inside of it instead of clicking out. We’ll see. No word on whether Donald Trump’s “real news” program will get a slot, but we doubt it.[Facebook]* Correction: Wednesday, not Tuesday.

How to Make a Jon Snow Cloak Out of an IKEA Rug. I bet you, like me, took a gander at the cloaks of the Night’s Watch on Game of Thrones and thought “Damn, if they weren’t so flea- infested and covered in the blood of the dead I’d wear that in a heartbeat. Where do I even get a cloak like that?” Well you can fashion a cloak of your own the same way the show’s costume designer does: with SKOLD and LUDDE sheepskin rugs from friggin’ IKEA. Game of Thrones costume designer Michele Clapton explained the origin of the rug cloaks in a talk about medieval garments at the Getty Museum in Los Angeles. In short, there’s nothing fancy about them. The ratty cloaks on the Night’s Watch members aren’t made of mammoth pelts but sheepskin rugs from IKEA that are dyed, roughed up, and shorn to look like they’ve been to the Fist of the First Men and back.

These caps are actually IKEA rugs. It’s a bit of a trick. We take anything we can. We cut and we shaved them, and we added strong leather straps and then break them down.. I want the audience to almost smell the costumes.”The rugs are further distressed, and receive a thorough waxing and frosting to give them that lived- in- for- way- too- long look. Since learning the news, people have apparently gone to IKEA to purchase the sheepskin rugs in droves, presumably to wrap themselves up in them and prepare for the coming of the Night King. How to Make Your Own.

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Feeling creative? Clapton may be a professional costumer, but that doesn’t mean you have to fawn over the cloaks in the show while you shiver in the cold. You can make your own with a few materials and some sartorial know- how. As for measurements, be sure to look at this handy guide to figure out how much fabric you’ll need. Got a favorite pair of jeans that have seen better days? You don't have to ditch them or turn…Read more Read. Gather Your Materials.

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Rug and fabric: Of course, if you want to dress like the Night’s Watch, you’ll need the same fabric they use. That means a trip to IKEA is in order. Snag your SKOLD and LUDDE rugs (just call the store beforehand to make sure they’re still in stock) and get out. Actually, you should probably grab some black DITTE fabric for the rest of the cloak before you leave the Walmart of Sweden. They sell it by the yard, which is nice. Deliverance Full Movie. Dye: I think you can tell that the blindingly white IKEA rugs aren’t exactly a good match for your Night’s Watch cloak just yet.

Here’s where clothing dye comes into play. You’ve probably dyed your favorite jeans to bring them back into your outfit rotation, and you can use the same process to turn that white rug pitch black. Straps and buckles: A cursory search for leather straps and buckles yields hundreds of results online. Your best bet? Figuring out the strap length and picking a supplier you trust, perhaps one familiar with leather goods. As for the buckles, you could always just search e. Bay, where suppliers tend to place miscellaneous goods like buckles for cheap compared to places like Amazon.

Sewing materials: The Night’s Watch didn’t have a sewing machine, but you can bet your ass Clapton did while she made these cloaks. Granted, your consumer- grade sewing machine might not be able to get through the leather, so you might have to sew that part yourself with a needle, thread, scissors, and a hole punch. Measure Twice, Cut Once. Of course, before you go off looking for rugs, sewing kits, and fabric to stitch together a cloak of your own, be sure you know how much material you need. Longer cloaks require more fabric, of course, but if it’s too long (or too short) you’ll be left tripping over yourself or cursing your frigid calves.

Some fabrics might not be wide enough to be cut in a semicircle on their own. In that case you may have to stitch multiple pieces together, either in a wedge shape (think pizza slices), or by filling in the outer edge of the semicircle with smaller, curved pieces of the same fabric. Distress the Shit Out of It. I haven’t see a pristine cloak on any member of the Night’s Watch. What makes you so special?

It’s time to put that newfound cloak through the wringer. Grab some scissors, throw it in a bucket full of rocks, let your dog roll around in it for a few days minutes, and voila! Your very own cloak, ready to weather storms from Hardhome to Highgarden.